On Thursday, December 4, 2025 at 6 PM, we will present the final residency of the year, completed with us by Daniela Ponomarevová. Come and see how she has developed her project Wholegrain Attraction and meet the artist in person.
The Wholegrain Attraction project further develops the author’s concept of post-funfair attractions, exploring the visual tropes and affects of contemporary reality shows, the advertising aesthetics of fitness culture, and the imagery of fairground rides. The ironically chosen title “Wholegrain” refers to the language of marketing and its suggestive promises of perfection, vitality, and health. In the project, it becomes a metaphor for the “wholeness” of staged entertainment, presented to viewers as a blend of authenticity and spectacle.
Wholegrain Attraction understands reality shows as a residue of funfair culture, in which bodies and relationships are exposed to dramatic situations and constant observation. The project investigates how the imagery of fairground attractions seeps into the contemporary visual language of media and advertising, where affect becomes the catalyst of entertainment and attention. At the same time, it traces the opposite pole of this affective overflow—the boredom that inevitably emerges during sensory overload, turning entertainment into an empty routine. In both funfairs and reality shows, the intensity of emotions must be continually heightened to conceal the repetitive underlying structure: a cycle of excitement and exhaustion.